The brand statement of Kubota is “For Earth, For Life.” These four words, when combined and implemented, are so much more than fancy advertising speak. These words are a mission that Kubota is fulfilling as a global company. They are committed to designing and producing the very best equipment and products so their customers can focus on their jobs of planting, feeding, building and caring for the world in which we live. From investing in their communities and dealerships and ensuring a wide range of high quality products, to employing America’s best and brightest men and women, Kubota never loses sight of their purpose: to engineer rewarding experiences and help people achieve more.
Kubota Corporation unveiled their first tractor to the US in 1969. The Kubota L200 (21HP) sub-compact tractor was an immediate success, and it quickly filled an equipment void in the American tractor market. The result of this success was the birth of Kubota Tractor Corporation (KTC) in 1972. Since then KTC has continued to expand and refine their product lines for the U.S. market. Now customers can rely on the manufacturing quality of Kubota for lawn mower, utility vehicle, construction equipment, tractor and hay tool usage.
We are passionate. Anyone that knows a Kubota owner knows how much they love their machine. Whether it be a tractor or mower, Kubota owners love spending time on their equipment, and love making the land better.
We are producers. Kubota equipment produces results. KTC knows you’ve got a job to do and the importance of your equipment. This is why every Kubota piece is manufactured to the highest quality.
We are caretakers. From the dealership to the field, those associated with Kubota know the meaning behind the brand and what it means to provide a service.
Kubota may seem new compared to other manufacturers, but for almost 50 years they have brought a new level of productivity and reliability to equipment owners. Kubota Tractor Corporation has challenged traditions, and even started a few of their own, thus positioning themselves as a major player in the American equipment market. Their solid network of dealerships and continued dealer support is just the tip of the iceberg for this corporation. Focusing on the preservation of natural resources and assisting the producers thereof creates a family of Kubota owners made of people like you. So if you’re Kubota owner, say this out loud, We Are Kubota!
We are Kubota was written by Reed Boettcher in the Summer 2016 issue of Great Plains living.
For more information about Kubota products visit www.gpkubota.com